Are you Balls or Brains?

Welcome to the world´s first sport betting adventure.

Unique from all other sports books, Betser is introducing “Balls and Brains”, which rewards the player’s courage and skills. The product is built on something every player will recognize: Balls – trusting your gut feeling betting on a long shot; and Brains – a more calculated bet minimizing risk. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain.


Client: Betser (Hero Gaming Ltd)
Agency: Jack Russel
Art Director: Mattias Flyborg
Copywriter: Viktor Olsson
Production Company: Giants and Toys
Service Production: Emote
Director: Henrik Sundgren
DOP: Eric Broms
Producer: Carl Linder
Executive Producer: Christian Rehnfors
Grading: Chimney
Sound Composer: Jimmy Lagnefors
Sound Engineer and Sound Design: MediaMonks
Agency Producer: Linus Leander, Twofatboys